Privacy Policy

Last modified: Feb 20, 2021


Thrive Automation and its affiliates and subsidiaries (“Thrive Automation” / ”Company” / “we” / “us” / “our”) take privacy and our use of your data seriously and acknowledge the importance of protecting any personal information – that is, any information from which a person can be identified, contacted or located, such as names, contact details and ID information (in this policy we call this “Personal Information”) that we hold.

This Privacy Policy sets out how we will use and protect any data (including Personal Information) collected by us when you visit our Website, together with other Personal Information you may provide to us or which we acquire through our day to day business. We also have specific policies about:

  1. Personal Information which we hold about you for the purpose of and during your period of employment (whether as an employee, consultant or independent contractor) at Thrive Automation; and
  2. Personal Information which we hold in connection with and about you or your company when engaging our services.

While we aim, as a business, to give information about our privacy commitments directly to all the people whose data we hold, we do acquire some Personal Information in an indirect or incidental way (for example, we may acquire Personal Information about our staff’s family members when we ask our staff to provide emergency contact numbers). Therefore, one of the purposes of this Privacy Policy is to provide privacy information to every person whose data we hold, including those with whom we do not have a direct relationship.

We will ensure that your Personal Information is handled in accordance with the law and we take steps to ensure that the Personal Information that we collect about you is adequate, relevant, not excessive, and used for limited purposes. The relevant law here is: (i) the Personal Information Protection and Electronic Documents Act (PIPEDA), and (ii) all similar or related legislation relating to the processing of Personal Information and/or privacy applicable to Thrive Automation from time to time, as in force at the date of this Agreement, or as re-enacted, applied, amended, superseded, repealed or consolidated (together the “Data Protection Legislation”).


This policy describes:

  • How we collect, use, disclose, and protect the Personal Information of our customers, employees, contractors and website users (“you“).
  • Describes the types of information we may collect from you or that you may provide when you visit the website (our “Website“) or engage our services.
  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect, use, or disclose about you:

  • On this Website.
  • Through any other interactions or communications, including phone, email, text, and other electronic messaging platforms.
  • When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this policy.
  • When providing services to you, or if you or your organization provide services to us.

This policy does not apply to information collected by:

  • Any third party (including our affiliates and subsidiaries), through any application or content (including advertising) that may link to or be accessible from or on the Website.
  • Us through any means, including on any other website operated by Company or any third party, including our affiliates and subsidiaries.

The Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to the Website. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on this Website or on or through any of its features/register on the Website, or provide any information about yourself to us, including your name, address, telephone number or email address.  If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.


We collect and use several types of information from and about you, including:

  • Personal Information, that we can reasonably use to directly or indirectly identify you, such as your name, mailing address, e-mail address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, photographs and any other identifier we may use to contact you.
  • When providing services to you, or if you or your organization provide services to us, you may provide Personal Information including your bank account and other data necessary for processing payments and fraud prevention, including credit/debit card numbers, security code numbers and other related billing information.
  • When we are instructed to provide services, we may be provided with, or ask for information about you or third parties who we don’t have a direct relationship with, in the context of matters that we are instructed to advise or provide services on, and where this information is necessary in order for us to be able to provide our advice and services.
  • If you provide services to us or have a business dealing with us (or are employed or engaged by an organization which provides services or has a business dealing with us), we may acquire your name, contact details, some employment information and we may acquire copies of ID documents or similar information.
  • We provide an opportunity for any user to unsubscribe from our or opt-out of contact for marketing purposes on an ongoing basis by using the unsubscribe mechanism at the bottom of our e-mails.
  • Non-Personal Information, that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific Website feature.
  • Technical information, including your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our Website, and usage details.
  • Non-personal details about your Website interactions, including the full Uniform Resource Locators (URLs), clickstream to, through and from our Website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call our customer service number.


We use different methods to collect your information, including:

  • Personal Information you supply it to us, for example, when you or your organization seek services from us, when you attend our seminars or other events or sign up to receive information from us, including training or support, or when you or your organization offer to provide or provides services to us.
  • Through direct interactions with you when you provide it to us, for example, by filling in forms, corresponding with us by phone, email or other electronic means, or in writing, when you enter into conversations with our team, consultants and staff, or otherwise interact on our Website or other online platforms.
  • Information you may provide for us to publish or display on public Website areas or transmit to other Website users or third parties.
  • Information collected by automated technologies or interactions, as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • Personal Information we learned from someone else, either in the context of providing services to our clients, or in the context of our business more generally.
  • Personal Information that is publicly available.

The information we collect directly from you on or through our Website may include:

  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your search queries on the Website.

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). To the extent that such behavior tracking takes place on the Website, you may learn more or to opt-out of tailored advertising please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt-out of behavioral tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.


The information we collect automatically is statistical information and may include Personal Information and we may maintain it or associate it with Personal Information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings that are used for browser cookies.
  • Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Some content or applications on the Website, including advertisements, are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content. In addition to helping advertisers reach the right people for their products and services, behavioural advertising helps support our Website so that you can enjoy free content.

You can opt-out of several third-party ad servers’ and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance of Canada and an opt-out tool created by the Network Advertising Initiative. You can also access these websites to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.

We do not control these third parties’ tracking technologies or how they are used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.


We may use information that we collect about you or that you provide to us, including any Personal Information:

  • To present our Website and its contents to you.
  • To run our business affairs, including internal record keeping.
  • To comply with our legal obligations, including reporting obligations (if any).
  • For security reasons, including managing access to our premises, to protect the security of our communications and other systems, and to prevent and detect security threats, frauds or other criminal or malicious activities.
  • To provide you with information, products, or services that you request from us.
  • To send business or marketing communications (such as updates) which we think may be of interest (provided that we will provide a simple mechanism for you to unsubscribe from such communications if you so wish).
  • To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it.
  • To provide you with notices about your account/subscription, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts with you, including for billing and collection or to comply with legal requirements.
  • To notify you about changes to our Website or any products or services we offer or provide through it.
  • To improve our Website, products or services, marketing, or customer relationships and experiences.
  • To allow you to participate in interactive features, social media, or similar features on our Website.
  • To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

The legal basis on which we hold your Personal Information is primarily for the purpose of pursuing our legitimate interests as a business that provides services to you. In some instances, we may rely on your express consent to use your Personal Information, but we will let you know (and give you the chance to withdraw consent) if we do. In some instances, we may use your Personal Information in order to enable us to perform a contract which we have in place with you.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you, as permitted by law.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.


Except as otherwise permitted or required by applicable law or regulation, we will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances, we may anonymize your Personal Information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.


We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose or transfer Personal Information that we collect or you provide as described in this Agreement:

  • To our subsidiaries and affiliates.
  • In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Thrive Automation’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Thrive Automation about our customers and users is among the assets transferred.
  • To advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others. We do not disclose data about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 400 women between 30 and 45 have clicked on their advertisement on a specific day). We may also use such aggregate information to help advertisers target a specific audience (for example, men in a specific location). We may make use of the Personal Information we have collected from you to enable us to display our advertisers’ advertisement to that target audience.
  • To contractors, service providers, and other third parties we use to support our business and who are contractually obligated to keep Personal Information confidential, use it only for the purposes for which we disclose it to them, and to process the Personal Information with the same standards set out in this policy.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

In addition, it may be necessary to disclose your Personal Information if we are under a duty to disclose your Personal Information in order to comply with any legal obligation, to carry out an internal investigation, enforce any agreement we have with you or with a related party, including the terms of sale and other agreements and for billing and collection purposes, or protect the rights, property, or safety of Thrive Automation and/or our clients, partners, employees or other personnel. This includes exchanging information with other companies and organisations for the purposes of fraud and crime prevention and protection.

In processing your Personal Information, it will sometimes be necessary for us to transfer your Personal Information outside of Canada to our staff or third parties such as overseas advisors, contractors or service providers. It may also be accessed by staff operating outside of Canada who work for us or for one of our suppliers. This includes people engaged in, among other things, the provision of support services to us. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Agreement and Data Protection Legislation when it is processed in, or otherwise accessed from, a location outside of Canada. We may enter into contracts with entities based outside of Canada, where this is required by Data Protection Legislation. By submitting your Personal Information or engaging with the Website, you consent to this transfer, storage, or processing.


You have certain rights in relation to your Personal Information – for example, the right to request that we erase your Personal Information (or part thereof) at any time, which we will comply with unless we have a lawful reason to keep your information (for example, to comply with our legal obligations).

You also have the right, subject to certain exemptions, to:

  • See the Personal Information we hold about you, and withdraw any consent you may have given to us to hold and use that Personal Information under certain circumstances.
  • Ask us to make any changes to ensure that any Personal Information we hold about you is accurate and up to date. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
  • Request access to and to correct the Personal Information that we hold about you; provided that we may charge you a fee to access your Personal Information, however, we will notify you of any fee in advance.
  • In some cases, ask us to transfer any information we hold about you to a specified third party.

If you wish to exercise any of these rights, please contact us at the email address set out below.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.


The security of your Personal Information is very important to us. We use physical, electronic, and administrative measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website.


This policy may change from time to time. Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this policy.


Should you wish to exercise any of the rights set out above, or if you have any questions or concerns about the way in which we have handled your Personal Information, please contact Thrive Automation by email to A4-9131 Keele Street, Vaughan, ON L4K 0G7 or by email to